Monday, May 16, 2011

A Webmasters Guide to What Search Engines Really Want


It can really become a royal pain in the backside to keep on abiding with the continuously improved rules and regulations of search engines that make it mandatory for webmasters like ourselves to abide to. I have seen a dozen of thee rules just pop in at anytime and for the oddest of odd reasons, I get to see my domains penalized on the SERPs. I am truly tired of this but at the end of the day, I have to earn my bread and if a search engine tells me that this is the way they want it, then by golly, that is the way I have to do it. A couple of months ago, I was routinely building links for my site on my network when suddenly out of nowhere I got this list of demands that search engines state. I thought I would share them with you.

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1. Search Engines want you to keep everything legitimate. The moment you adopt any form of illegal technique or black hat method of link building, get ready to be banned off their rankings.
2. No search engine will tolerate any form of spam. If you think that you can get away with automated submissions on a mass scale or use proxies to make the same post on multiple servers around the world, you can be rest assured that you are going to be caught one day.
3. If you want to rank on any search engine, you have to build valid and legitimate links. These links should stay. Search engines despise crawling sites only to notice a change in the URL of anchor texts.
4. One thing that people do not know is that search engines love contextual links. This means that if you want your site to get authority, its best advised to generate links for them on other sites that have similar contexts.
5. Search engines want you to work for your ranking. Buying and selling of links for exchange or purchasing links from other webmasters is something that they will not tolerate.
6. All search engines will give number one preference in terms of SERP authority to a network of domains that are hosted on multiple C Class IP servers. Search Engines simply love SEO Hosting where they are unable to trace the IP coming off the same server.
7. If you think that a search engine will give you immediate preference on the SERPs, think again. SEO is an ongoing process and search engines want you to have patience till you can see your results.